Know exactly what the mailing is supposed to accomplish. Do you want more inquiries or is the objective to get inquiries which will convert into sales, or is it really to get more profitable sales? Or do you want to do a good will or institutional job? Write your copy...
The bottom line desire for any mailing is to have ALL mail pieces delivered. For the past few years the postal service has REQUIRED that any mailing of Presorted First Class or Presorted Standard Class mail be processed through National Change Of Address (NCOA)....
